Using Consumers’ Digital Footprints for More Persuasive Mass Communication

Context and Identification in Persuasive Mass Communication

In this experiment, participants were presented with a prosocial message modeled from modern public health campaigns. Although the message was kept identical, the context of the message was experimentally manipulated to represent either a viral user-generated video or a government-sponsored public service announcement. The data provided evidence of an indirect relationship between media context...

Digital services for consumers

Persuasive Systems Design features in Promoting Medication Management for consumers

Medication safety continues to be a growing concern in the healthcare industry. Providing medication information to consumers and supporting selfmanagement would help to reduce medication errors and to increase medication adherence. This paper reviews the persuasive systems design features used in current medication management applications for consumers. A database search was conducted to ident...

Virtual health coaching for consumers: a persuasive systems design perspective

The lifestyle that people adopt has a direct impact on their health and well-being. On a global scale, lifestyle-related non-communicable chronic diseases (such as cardiovascular disease, diabetes and some forms of cancer) continue to increase and have become the leading causes of mortality. In recent years, there have been calls to action regarding the global burden of lifestyle-related non-co...

Empathic Inclination from Digital Footprints

The large amount of personal data left by users on the Internet is a valuable source of information for improving the efficacy of profiling tasks. In particular, the data collected from social media can disclose personal habits, preferences and affective traits. The study is focused on the emphatic inclination of a subject, i.e. the ability to feel and share another person’s emotions, which can...